Giggs is a British rapper who rose to fame with his mixtapes and street anthems. In 2010, he released his second studio album, Let Em Ave It, on XL Recordings. The album features guest appearances from B.o.B, Kyra, The Streets, Shola Ama, and more. It also includes a bonus CD with enhanced content such as videos and interviews.
Let Em Ave It showcases Giggs' gritty and raw style of rap, influenced by American gangsta rap and UK grime. The album covers topics such as street life, money, violence, and love. The production is mostly dark and heavy, with beats from Virgo, Pablo Productions, Bayoz Musik, Boom Productions, and Ensayne Wayne.
The album received mixed reviews from critics, who praised Giggs' charisma and flow, but criticized his monotone delivery and lack of lyrical diversity. Some also felt that the album was too long and repetitive. However, the album was a commercial success, peaking at number 35 on the UK Albums Chart and selling over 100,000 copies.
Some of the standout tracks on the album are:
Look What the Cat Dragged In: A catchy and humorous track where Giggs brags about his swagger and lifestyle.
Don't Go There: A collaboration with American rapper B.o.B, where they trade verses over a piano-driven beat.
The Loves Still There: A smooth and soulful track featuring Kyra, where Giggs reflects on his relationship with his son's mother.
Slow Songs: A duet with Shola Ama, where they sing about their romantic feelings over a sample of Anita Baker's Sweet Love.
Hard: A hard-hitting track featuring The Streets, where they rap about their toughness and resilience.
Let Em Ave It is a solid album that showcases Giggs' talent and potential as a rapper. It may not appeal to everyone's taste, but it is a testament to his authenticity and dedication to his craft.
Let Em Ave It also features some skits and interludes that add some humor and personality to the album. For example, in Bus Commercial, Giggs mocks a bus advertisement that claims to offer a safe and comfortable ride. In Have It Out, Giggs confronts a rival rapper who dissed him on a radio show. In The End, Giggs thanks his fans and supporters for their loyalty and encouragement.
The album also comes with a bonus CD that contains enhanced content such as videos and interviews. The videos include the official music videos for Look What the Cat Dragged In, Don't Go There, Slow Songs, and Hustle On. The interviews include Giggs talking about his life story, his influences, his goals, and his opinions on various topics.
Let Em Ave It is a must-have for fans of Giggs and UK rap in general. It is a showcase of his skills and personality as an artist. It is also a reflection of his struggles and achievements as a man. It is an album that lets the listeners have it.
Let Em Ave It is not without its flaws, however. Some critics and listeners have pointed out that Giggs' delivery is too monotone and boring, and that his lyrics are too simplistic and repetitive. They have also argued that the album is too long and lacks variety and originality. They have suggested that Giggs should experiment more with his flow and content, and collaborate with more diverse and creative producers and artists.
Giggs has responded to these criticisms by saying that he is not trying to please everyone, and that he is staying true to himself and his fans. He has said that he is proud of his album and his achievements, and that he is not afraid to speak his mind and express his emotions. He has also said that he is always working on improving his craft and expanding his horizons, and that he has more projects and surprises in store for the future.
Let Em Ave It is a milestone in Giggs' career and in UK rap history. It is an album that has cemented his status as one of the most influential and respected rappers in the scene. It is an album that has inspired and entertained many people around the world. It is an album that deserves to be heard and appreciated by anyone who loves rap music. aa16f39245